Beyond Radio
A UX Research, Prototyping & Design Project
DESIGN CHALLENGE: Discriminating music listeners need a better way to curate their sonic experience because current streaming services are not providing enough of what they want.
RESEARCH GOALS: Discover how others create and maintain their playlists and music libraries. Conduct user interviews in San Francisco and Oakland lasting 20 minutes each.
SYNTHESIS: Used card sorting to synthesize content from four interviews into two user personas.
COMPETITVE ANALYSIS: Google Play music, Spotify, and Pandora are considered.
